If you are planning to invest in a premium dessert business, getting a franchise of Naturals Ice Cream can be a highly profitable opportunity. With its strong brand reputation, natural ingredients, and loyal customer base, Naturals Ice Cream has become one of the most trusted ice cream brands in India.
In this detailed guide, you will learn everything about owning a franchise of Naturals Ice Cream, including cost, investment, profit margins, requirements, and how to apply.
Apply For Ice Cream Franchise
About Naturals Ice Cream
Before investing, it’s important to understand the brand.
Naturals Ice Cream was founded in Mumbai in 1984 and quickly gained popularity for its unique concept of using real fruits, milk, and sugar—without artificial flavors or preservatives.
What Makes Naturals Unique?
- Made with real fruit pulp
- No artificial preservatives
- Seasonal flavors
- Premium quality positioning
Popular flavors include:
- Tender Coconut
- Sitaphal (Custard Apple)
- Mango
- Anjeer
This unique identity makes the franchise of Naturals Ice Cream stand out in a crowded market.
Why Invest in a Franchise of Naturals Ice Cream?
Here are the top reasons why entrepreneurs prefer this franchise:
1. Strong Brand Recognition
Naturals is already a well-known name, reducing your marketing burden.
2. Premium Customer Base
Targets high-income customers who are willing to pay more.
3. Consistent Demand
Ice cream is now an all-season product, not just a summer treat.
4. High Profit Margins
Premium pricing allows better margins compared to regular brands.
Franchise of Naturals Ice Cream: Cost Breakdown
One of the most important questions is:
“What is the cost of a franchise of Naturals Ice Cream?”
Here’s a detailed breakdown:
1. Initial Investment
- ₹15 Lakhs to ₹25 Lakhs
This includes:
- Store setup
- Equipment
- Interior design
- Initial stock
2. Franchise Fee
- Around ₹5 Lakhs to ₹10 Lakhs
3. Setup & Interior Cost
- ₹8 Lakhs to ₹15 Lakhs
- Includes:
- Freezers
- Display counters
- Branding
- Air conditioning
4. Space Requirement
- 300 to 500 sq. ft.
Preferred locations:
- Shopping malls
- High streets
- Premium residential areas
Total Investment Required
👉 Minimum Investment: ₹15 Lakhs
👉 Ideal Investment: ₹20–25 Lakhs
So, if you’re planning a franchise of Naturals Ice Cream, a budget of around ₹20 Lakhs is considered safe.
Profit Margin in Naturals Ice Cream Franchise
Profitability is a major attraction.
Expected Margins:
- Gross Profit: 50% – 60%
- Net Profit: 20% – 30%
Monthly Earnings Example:
- Daily Sales: ₹10,000 – ₹30,000
- Monthly Revenue: ₹3 Lakhs – ₹9 Lakhs
- Net Profit: ₹60,000 – ₹2.5 Lakhs
ROI (Return on Investment)
The ROI period for a franchise of Naturals Ice Cream is:
👉 12 to 24 months
Factors affecting ROI:
- Store location
- Footfall
- Marketing strategy
- Customer experience
Requirements to Start the Franchise
To open a Naturals Ice Cream franchise, you need:
1. Financial Capability
Minimum ₹15–25 Lakhs investment
2. Prime Location
High footfall areas are preferred
3. Basic Business Skills
Retail management knowledge helps
4. Legal Requirements
- GST Registration
- FSSAI License
- Shop License
How to Apply for Franchise of Naturals Ice Cream
Follow these steps:
Step 1: Visit Official Website
Go to the official website of Naturals Ice Cream
Step 2: Submit Franchise Inquiry
Fill in details like:
- Name
- Location
- Budget
Step 3: Screening Process
The company evaluates your profile and location
Step 4: Approval & Discussion
If shortlisted, you’ll be contacted
Step 5: Agreement & Setup
After approval:
- Sign agreement
- Start store setup
- Launch your outlet
Best Locations for Naturals Ice Cream Franchise
Location is a key success factor.
Ideal Places:
- Shopping malls
- High-traffic markets
- Near colleges
- Premium residential areas
- Tourist spots
👉 A good location can increase revenue by 2X–3X
Advantages of Owning This Franchise
1. Unique Product Offering
Natural ice cream is a strong USP
2. Loyal Customer Base
Repeat customers ensure steady income
3. Brand Support
Training, supply chain, and marketing support provided
4. Premium Pricing
Higher profit margins compared to mass brands
Challenges You Should Consider
While profitable, there are some challenges:
- High initial investment
- Strict brand guidelines
- Competition in metro cities
- Dependence on location
However, with proper planning, these challenges can be managed.
Marketing Tips to Grow Your Franchise
To maximize your profits:
1. Social Media Marketing
Use Instagram and Facebook to showcase:
- Flavors
- Customer experiences
- Offers
2. Food Delivery Platforms
List your outlet on:
- Zomato
- Swiggy
👉 This can boost revenue by 30–50%
3. Influencer Marketing
Collaborate with local food bloggers
4. Seasonal Promotions
Run offers during:
- Summer
- Festivals
- Weekends
Naturals Ice Cream vs Other Brands
| Feature | Naturals Ice Cream | Other Brands |
|---|---|---|
| Ingredients | Natural fruits | Artificial flavors |
| Pricing | Premium | Budget |
| Profit Margin | High | Moderate |
| Brand Position | Premium | Mass |
👉 If your goal is a premium business with high returns, Naturals is a great option.
Is Franchise of Naturals Ice Cream Worth It?
Yes, absolutely—especially if you:
- Have a budget of ₹15–25 Lakhs
- Can secure a good location
- Want a premium food business
With growing demand for healthy and natural desserts, this franchise offers strong long-term potential.
Final Thoughts
The franchise of Naturals Ice Cream is one of the best opportunities in India’s food and beverage sector. With strong brand value, unique products, and high profitability, it stands out as a reliable business option.
Although the investment is slightly higher, the returns, brand trust, and customer loyalty make it worth every rupee.